Center for Khmer Studies Library

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Charm offensive how China's soft power is transforming the world Joshua Kurlantzick.

By: Material type: TextTextPublication details: New Haven and London Yale University Press 2007.Description: xiv, 306 pages 21 cmISBN:
  • 9780300117035
Subject(s): DDC classification:
  • 303.482 51 KUR
Contents:
Courting the world Changes on the home front A charm strategy The tools of culture The tools of business Mr. popular Goal oriented Wielding the charm America's soft power goes soft What's next? Responding to the charm offensive.
Summary: Examines the significance of China's focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances.

Courting the world Changes on the home front A charm strategy The tools of culture The tools of business Mr. popular Goal oriented Wielding the charm America's soft power goes soft What's next? Responding to the charm offensive.

Examines the significance of China's focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances.

English

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